Thursday, September 11, 2008

Awesome Post!

Now comes with 30% less grammar mistakes. 100% proper English, all natural.

Yeah right. Just because my post claims that in big letters at the beginning, it doesn't mean that this is a good post, or that it's worth reading.

Same goes for stuff you buy in the grocery store ... if you see something that reads like "this is healthy!!", don't just trust the marketing department of that brand. This has become increasingly sneaky with food products. Make sure your perceived value of the product is not being manipulated in any way.

Here is a list of common phrases on food packages and their actual translations:
  • "Fat free!" ---> "Loaded with sugar or salt!!"
  • "Only 100 calories per serving!" ---> "The serving size is small as shit, and this food is not good for you!"
  • "Tastes great!" ---> "Does not taste great!"
  • "All natural" ---> "Does not contain known carcinogens, but might still be bad for you"
  • "Light" ---> "Same product, just less dense ... maybe mixed with water or something". Check this out for an example.
You get the idea.

Don't let some marketing department persuade you. A food package in the store should be judged by nothing but these 4 things:
  1. Nutrition label
  2. Ingredient list
  3. Price
  4. What other people that you trust say about it.
#1 and #2 are regulated by the FDA, aka the law, and even though producers try to stretch the limits of truth to their advantage as much as possible, they more or less have to be honest.

Now you might be thinking "ah, I'm smart, this marketing stuff doesn't affect me", think again. It could be more sneaky than you'd expect, especially if you're hungry. You might pass by a deli-cheese pack that has a drawing of a perfect hamburger and subconsciously think "Yum ... a hamburger sounds really good right now ... lemme check it out", and you end up with a pack of cheese in your fridge.

If you would like to see the delicious hamburger drawing, come on over and look in my fridge.

4 comments:

Anonymous said...

I like the Wikipedia Whopper picture.

http://en.wikipedia.org/wiki/Whopper

Craig Brandenburg said...

I'd group these phenomena under the general observation that advertising and marketing are well suited for parting a person from his happiness.

gergelyk said...

I think the FDA has addressed the portion size to some degree, but maybe not. The real problem is that most people have no idea what the nutrition info means, so facts are useless to them.

My favorite is Fat-free Pam cooking spray. Fat-free cuz there are less than 0.5 grams per serving. A serving is 1/3 gram. yay.

Shafik said...

Amen. You know, manufacturers like these should be punished by having the consumers "go on strike" and not buy their products.

www.reddit.com is achieving that effect to a limited extent. If someone encounters a real scam, it's quickly posted to 60,000 people who read about it, and they tell everyone they know, and so in.

There needs to be a website dedicated for this ...